Pokemon Zoo App
Another favorite project that I've had the pleasure of working on was a UX/UI endeavor that had my team and I craft an entire application interface tailored for a (fictional) Pokémon-themed zoo. The primary goal of this particular project was to explore a unique application idea for a genuine service/industry. Venturing into the realm of designing applications for the entertainment sector, especially zoos, was uncharted territory for our group. Despite this unfamiliar landscape, through a combination of stellar designs, extensive user testing, and numerous productive meetings, we managed to surpass our initial objectives and produce a high-caliber end product.
(A PDF discussing this project in depth is linked at the bottom of the page)
Exhibits Page
This image contains both the initial wireframe (on the left), as well as the final deliverable wireframe (on the right) of the exhibits page from our Pokémon Zoo app. The initial wireframe underwent user testing, to which users found that they felt the design was filled with too much text and the tabs were simplistic in design. To fix this we changed the long-winded explanations of events to small tabs that inform the user of what the event is and where it will be located with information being viewed after clicking the tab. The team felt that this was a much better design and incentivized people to interact with the UI more, whilst also making events look more engaging.
Itinerary page
The itinerary page was a “lightning in a bottle” moment for my team when we were creating the application. We found that test users really enjoyed this portion of the app and felt like we had done a stellar job. We did however make some minor cosmetic changes to the event boxes themselves, but this was to remedy an issue in user testing wherein the users didn’t know the events could be clicked on due to their design.
The itinerary page itself was specifically designed to be simple, so as to make sure nobody gets confused. With itineraries being an important function for any entertainment park app, our team wanted there to be as little confusion as possible when using this portion of the app. Overall, we felt very confident in this design!
Front page
The front page initially suffered greatly from the abundance of space, and our user reviewers made sure to tell us this. In a similar vein, another thing that stuck out - in my opinion - was the lack of intractability that the events buttons had in the first iteration. We thought that, if we included these popular events front and center, then they would insight more user engagement/clicks and help persuade them into taking a trip to the zoo. This soon became one of the pieces of the app that we wanted to clean up and focus on. That’s why, when making the final version of the front page, we made sure to include more interactable and inviting popular upcoming events. This fix would also be a “2 birds 1 stone” situation, as the new upcoming events tabs also eliminated the issue of wasted screen space. This was easily my favorite piece of the app to work on and I feel very confident with how it turned out.
